AN ANALYSIS ON CHOICE BEHAVIOR ON THE PICK-UP POINT FOR THE E-COMMERCE RETAILING DELIVERY USING A CUSP CATASTROPHE MODEL

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概要

• 論文の詳細を見る

• Convenience stores in Taiwan have made remarkable successes with retail delivery services by integrating E-commerce and logistics systems to form a new retail delivery model: "On-line shopping with pick-ups at convenience stores." The main purpose of this study is to explore what kind of factors can influence the pick-up point choice behavior by using a catastrophe model. In this paper, the catastrophe characteristic of the choice behavior has been discussed and used by cusp catastrophe model that is based on the empirical data. The outcome has shown that these characteristics include bimodality, hysteresis, and catastrophe are present in the research data. When increasing the value of the retail delivery services through some marketing strategies, the loyalty relationship between customer and convenient stores will be enhanced.

• Eastern Asia Society for Transportation Studiesの論文

著者

• Feng Cheng-min

  Institute Of Traffic And Transportation National Chiao Tung University

• HUANG Yu-Kai

  Institute of Publishing & Culture Enterprise Management, Nanhua University

• FENG Cheng-Min

  Institute of Traffic and Transportation National Chaio Tung University (ITT, NCTU)

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