ドッグフード市場における細分化過程 : ドッグフード流通を事例に
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概要
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In this paper, we divide the dog food market into the pioneering, growth, and maturity stages, consider the process of subdividing the market structure in each division, and clarify the factors by which this is regulated. In the pioneering stage, the first step is gaining consumer acknowledgment for the dog food as a product, and each manufacturer’s product was sold, mostly by pet shops and rice shops, based on its function as a complete and nourishing meal. During the growth stage, price competition by volume sellers intensified, and each manufacturer sold a valueadded“premium”dog food product. In line with the expansion of the sales channels in the maturity stage, wholesalers were limited in line with sales strategies that made use of each retailer’s special characteristics, causing compartmentalization among the wholesalers.
- 2012-03-13
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- 故高橋愼太郎君（續） : 雜録
- 故高橋愼太郎君 : 雜録
- MIT Constantine-Paton 研究室
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