カフェファサードの構成要素がカフェの魅力に与える影響 : 京都の町家・洋風カフェを対象として

概要

論文の詳細を見る
We focused on the effect of the components of cafe facade on the evaluation of cafes. Firstly, we investigated the components of cafes in Kyoto. As a result of an investigation of 144 cafes, we found that the cafe facade was composed of 6 elements ： "Opening", "Wall", "Appentice", "Lattice", "Plants" and "Advertisement". Secondly, we conducted experiments on the subjective evaluation of the effect of the components of cafe facade on the evaluation of cafes using facade pictures. Subjects evaluated the 5 evaluation factors, "Clarity", "Enterability", "Restfulness", "Regionality", and "Fascination （General evaluation）". As a result, the evaluations on "Clarity" and "Enterability" were higher, as the size of opening was bigger in both Japanese-style and Western-style cafes. In addition, "Regionality" was higher, as the size of opening was smaller in Japanese-style cafes. Therefore, "Fascination" of Japanese-style cafe was highest, in the appropriate mesh of lattice, and that of Western-style was higher, as the size of opening was bigger.