情報化とセールスプロモーションの進化 : 個人別履歴データに基づく個人別クーポンプロモーション
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概要
- 論文の詳細を見る
In the UK, Tesco and Nectar are introducing a loyalty program. By coding the attributes toward each products, coupon recommendation from the purchase behavior of customers is able to offer. Loyality Segmentation and Behavioral Targeting are provided there. It is thereward program has offered cooperation in each industry that has increased the convenience of the customer coupons.
- 2010-12-17
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