オープンウォーターの広報に関する研究 ―大会参加者のイメージに着目して―
スポンサーリンク
概要
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The purpose of the present study is to examine impressions of Open Water by questionnaire survey. The survey was carried out on 400 participants of "OWS Japan Open" and "Tateyama open water swim race".The conclusions drawn in this study are as follows: 1. As for the impression to Open Water, high response rates were “Slightly healthful”, “Slightly good feeling”, “Slightly enjoyable” and “Slightly friendly”. 2. Strongest factor obtained by principal component analysis were, in order, “Refreshing”, “Fear”, “Acknowledgment”, “Face”, “Play”, “Cost”, “Participation” and “Achievement”.
- 2010-06-30
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