消費者行動論（2）

概要

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I divide the marketing strategy into four classes; the marginal marketing, the relationship marketing, the mind/brain marketing and the anti-customer relationship marketing. I will explain the marketings and the background of those ideas. In this paper I explain the marginal marketing and the relationship marketing of them. The former is founded on the differential strategy. Its background is the thought of Thorstein Veblen and Georg Simmel. The phenomenology and the emergent epistemology give an explanation of the differential strategy. The latter is the strategy for loving the brand. Its background is the thought of G. Simmel and the science of the brain.