ミニ・ケースの作成とその使用に関する報告 : サトウ自動車工業・Next プリンター社・下総醤油・スギシタ電器産業（山﨑一眞教授退職記念論文集）

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This article is a report on business administration education performedby referring to mini-cases. In this article, I report on about four minicaseswhich describe marketing strategy. Moreover, these cases include descriptions which can be used in class discussions.In class discussions, students are expected to become marketers ormembers of the top management of companies described in these cases.Four cases concern marketing strategy, and allow students to considerproduct policy, price policy, promotion policy and distribution channelpolicy. Furthermore, these mini-cases encourage students to make decisionsto cope with certain situations described in the mini-cases in class discussions. Through these cases, I aim to develop the students’ understanding ofthe fundamental theory of business administration and marketing strategyseen from a different angle to that used in classes using conventional lecture methods. I will continue to further produce and improve these mini-cases, sincethese mini- cases allow students attending class discussions to realizecompany activities. This method also enables students to think about corporatemanagement from various angles by discussing various minicases.Moreover, students are pleased to discuss these mini-cases.