Preferences, beliefs, and heuristics
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Open peer commentary for:“Economic man” in cross-cultural perspective: Behavioral experimentsin 15 small-scale societies, BEHAVIORAL AND BRAIN SCIENCES (2005) 28, 795–855Copyright © 2005 Cambridge University PressAlternative interpretations are proposed for the finding that market integration is positively related to fair behavior in experimental games. Market activities may produce market relevant concepts and stories that interpret experimental games as incidences of social exchange, and thus may enhance the relevance of (1) market-related preferences or (2) a decision heuristic designed for social exchange.http://journals.cambridge.org/action/displayIssue?sort_by=display_order&jid=BBS&volumeId=28&issueId=06
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