東京ディズニーランドに関する研究 -リピート率に注目して-
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概要
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This research paper reports on a study which looked into the factors influencing repeat visitors to TokyoDisney Land. I principally approached this research from a marketing viewpoint. This paper aims to clarify thesimilarities and differences between the mindset behind repeat visits of female students versus that of malestudents. Analysis Of the research results shows that about half of the investigated factors had influenced bothmale and female students. Of the remaining factors, those which had only influenced one group or the other, thevast majority had influenced just the female students.Key words: Tokyo Disney Land, repetition rate, marketing,
- 2012-00-00