普遍的CSR活動の効果と具体的なマネジメントに関する考察 : 日本のベストプラクティス企業3社のケーススタディから(自由論題)

概要

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The study shows that Universal CSR Activities are the corporate activities which bring private benefit in line with public benefit without premising the action of the market mechanism. The study checks that Universal CSR Activities are effective in contributing to the guarantee of companies' sustainability, and aims to examine the concrete management. Therefore, the study defines the companies which have been successful for a long time and understand the importance of CSR activities as the "best practices" companies, and it also defines the Universal CSR Activities leaning on the main business as MB-CSR activities. Then, the study formed the supposition that, in the "best practices" companies, MB-CSR activities are at least effective in the maintenance and improvement of their employees' motivation, and then confirmed the supposition through case studies. In the process of the validation, the study has examined that four kinds of concrete management are necessary.
2012-01-31