調査モードによる回答傾向の違いと回答者 : 調査員の関係性 : ミックスモード調査との多重対応分析に基づく検討

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八木秀夫教授定年退職記念号The method of ‘mixed-mode’ has the potential to ensure a wider range of respondents in a survey, whereas an inherent problem of it is the difference of response patterns between the modes.This paper focuses on the relation between respondents and interviewers in face-to-face interview mode, which sometimes gives rise to response biases, and explores in which kind of relationship the different response patterns from those of self-administration mode would appear. The dataset comes from a survey, the subjects of which are university students. The interviewers are also the students of the same university and the “social distance” between a respondent and an interviewer is measured by their faculty and grade as the indices of relationship. On a lot of items in the Questionnaire the mode effect and the interaction effect of mode and social distance are inspected.These effects are partly found, but not to say the systematic biases. However, from the standpoint of “set” of items and discrete measurement of each of them, multiple correspondence analyses (MCA) reveal several different response patterns among modes. The result would imply the importance of each relationship between a respondent and an interviewer which is individually based on the content of questions.
奈良女子大学の論文
2009-03-01