消費文化理論がマーケティング研究にもたらすもの
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概要
- 論文の詳細を見る
1.消費論の潮流2.消費文化理論発展の過程(1)消費文化をめぐる諸説(2)消費研究の転換と消費文化理論3.拡大する研究対象と核心的テーマ(1)多様な研究領域(2)核心的テーマ(3)核心的テーマへのアプローチ4.消費文化理論の可能性
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