無形資産投資効果の持続性 : 日本企業における実証研究
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概要
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In recent years, investments of intangible assets have become increasingly important. However, the present accounting system does not recognize that the investments are reported as intangible assets in a balance sheet. Thus, we researched the effectiveness and the duration of the investments in intangible assets (R&D (Research and Development) costs and advertisement costs) . Results indicate that the R&D cost by only firm which has a lot of intangible assets is effective, for a duration of 4 years. Contrastively, we could not find any cost effectiveness for advertisements.
- 2010-03-23
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