株主との信頼の構築に繋がるCSRコミュニケーション^[○!R]
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概要
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The stakeholders of the company have been paying attention to not only CSR activity itself, but CSR communication for the corporate evaluation. However, there is not sufficient research of stakeholders' characteristic and the CSR communication process adapted to the characteristic. In this paper, we focused on the factor of the stockholders' reliance to the company inspired from CSR communication. From this research, we found that the stockholders communicated the effect of the CSR activity and the corporation have been positively influenced on the evaluation of the trust to the company.
- 2010-01-30
著者
関連論文
- 株主との信頼の構築に繋がるCSRコミュニケーション^[○!R]
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