自己目的化するインターネットの「祭り」 : 「吉野家祭り」と「『ハレ晴レユカイ』ダンス祭り」の比較から(山本剛郎教授退職記念号)

概要

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In this paper the phenomenon "MATSURI" (i.e. "Festival" in Japanese language and culture) which is often generated on the Internet of Japan is described. "MATSURI" is a concept and behavioral practice which refers to and points out the situation where people involve themselves and connect with each other through the Internet electronic board. In "MATSURI" people who havge connected using the electronic bulletin board reinterpret cyber space as real space. This phenomenon, also known as a "fad", has frequently occurred on the internet in Japan since 2001. However, it seems that the structure of the activ ity and involvement is being transformed. This transformation began with the new internet service known as "Web 2.0." In this paper, I described "Yoshinoya MATSURI" where participatory observation was dance (Ito 2005), and "'Hare Hare Yukai' dance MATSURI" where I effected participatory observation unlizing a concept diagram, and I compare the two "MATSURI" processes. In addition, I consider the transformation of MATSURI in Japan. I conclude contiuatyion of mediated communications of MATSURI.