日本におけるたばこ広告規制と喫煙マナー広告の表象(山本剛郎教授退職記念号)

概要

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In this paper, I examine the actual situation of tobacco advertisement controls and the process of formation of the controls in Japan. Using an analysis of the representation of smoking manners advertisements, I aim to answer this following question by analyzing the representation of smoking manners advertisement. The questions: why did the problem of smoker's manners turn out to be the main focus of discussion regarding tobacoo advertisement, instead of the health problem involved? Japan Tobacco Inc. Together with the Ministry of Finance has announced the message that tobacco is one of the nonessential items for adults. At the same time they have published advertisements regaqrding smoking manners have consideration towards other people and environment when smoking.