ストライプ柄ネクタイとワイシャツの印象について : 若者と親世代の比較を中心に

概要

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This study aimed to get the basic data for the marketing of the necktie and the shirts, and also aimed to declare the factors concerned with the impression of them. The objects were consisted of ninety four men and one hundred and two women from young generation to their parental generation. Main results were as follows; The important point to purchase a necktie was the price next to the color or the pattern. Though TPO (the time, the place, the occasion) and the season were not emphasized, multipurpose usage was emphasized to purchase a necktie. From the sensory effective evaluation using four neckties and four shirts, it was declared that the sober and adult colors or patterns were important factors. From the factor analysis using three items concerned with the impression of the sixteen co-ordinations consisted of four neckties and four shirts and one item concerned with the will to purchase them, the items which meant the inclination and the purchase were extracted in the same factors. It developed that the inclination was the master card for men and women to purchase a necktie and a shirt.