企業の包括的枠組としての規範的マネジメント : ブライヒャー企業管理論の中心問題

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概要

• 論文の詳細を見る

• The aim of this paper is to clarify the critical points at issue of "Normative Management". The concept "Normative Management" is advocated by Prof. Dr. Knut Bleicher (University St. Gallen). This concept, it is attempted to systematize the functions of corporate executives ("Unternehmungsfuhrung" in Germany). "Normative Management" is placed at the highest level in Bleicher's concept of "Integrated Management" and its primary task is to establish the justification for existence of the corporation to bring its development to fruition. "Normative Management" is composed of four factors, namely Corporate Philosophy (Unternehmungsphilosophie), Business Policy (Unternehmungspolitik), Decision-Making and Supervising Structure (Unternehmungsverfassung), and Corporate Culture (Unternehmungskultur). Corporate Philosophy explains the meaning for existence of the corporation in the society and determines the course of development of the corporation. Business Policy is placed on Corporate Philosophy, and its core issue is to set missions as goals that guide effective use of resources and potentials of the corporation. When setting such missions, it is important to take account of economic and social aspects. The social aspects include the relationship between a corporation and its stakeholders, and ecological problems etc. Decision-Making and Supervising Structure is a formal rule system for executing Business Policy. For example, it regulates top management organization, the style of alliance between other corporation, and management-holding structure. Lastly, Corporate Culture is to direct behavioral assumptions of members for corporate development. Compared with "Unternehmungsverfassung" as a formal rule system, "Unternehmungskultur" acts as an informal rule system (an unwritten rule). In a complex and dynamic environment, corporate executives must realize corporate development through managing appropriately these four factors. This issue strongly relates to the current problems of "Corporate Governance", "Corporate Social Responsibility", and "Business Ethics". This paper suggests that "Normative Management" provides useful approach to cope with these issues.

• 2006-04-20

著者

• 山縣 正幸

  奈良産業大学経営学部

関連論文

• 企業発展とトップ・マネジメントの役割 : 「規範的マネジメント」論の意義をめぐって
• 企業の包括的枠組としての規範的マネジメント : ブライヒャー企業管理論の中心問題
• ヨーロッパ統合とドイツ企業経営 : 現代ドイツ企業管理論の生成背景
• 統合的企業管理論における企業文化
• トップ・マネジメント機関の形成 : 企業体制の形成理論(上)

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