P32 ラフ集合による菓子パッケージの嗜好分析と提案(心「こころ」とデザイン,第55回春季研究発表大会)
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概要
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In package design, selecting the product of foods is difficult due to the numerous kinds of package design. Therefore the characteristics of the package design that most strongly affect consumers image of products have yet to be quantitatively identified. In this paper, the relationship between the appearance elements of the package design and images to taste were analyzed by Rough Sets. Next appearance elements of the package design related to one image or two images were extracted and considered quantitatively by Decision rule analysis. Furthermore the package design that had those appearance elements in package samples was selected. From those analyzed results, we have obtained the information of the package design to construct the system that makes it possible to design the package that strongly affected to the image. In this case. these analysis results were clarified by Additional method of two images' Category score.
- 2008-06-20
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