温泉地の旅館経営における二つの方向性 : <資本力>と<おもてなし>の複合因果に関する計量分析(高木絋一教授退職記念特集)
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概要
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We examine how two management policies of Japanese-style hotels in a spa resort, capital and hospitality, would contribute to improving achievement, using our social survey data. We show three findings. (1) The structure of the cause and effect between the management policy and the improved achievement differ greatly between low charged hotels and high charged hotels. (2) According to the high charged hotels, hospitality as the management concept contributes more to improving achievement than capital. (3) On the other hand, according to the high charged hotels, as the management effort, capital contributes to improving achievement rather than hospitality. Key words : social survey, cluster analysis, path analysis キーワード：社会調査，クラスター分析，パス解析
- 2008-02-15