指示的・記述的規範が同調行動に及ぼす効果

概要

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This study was conducted to examine the effects of injunctive, descriptive norms on conformity behavior. Subjects were 90 male and female university students. They were exposed to a majority that held unanimous wrong responses with a Crutchfield type apparatus. The findings are as follows : (1) The descriptive norm of the majority present increases subjects' conformity behaviors. (2) The injunctive norm of the superior group does not decrease subjects' conformity behaviors.
2007-03-25