迅速な技術統合化戦略による企業の「Time to Market」の実現分析 : 台湾マザーボードメーカーの最大手華碩電脳(Asustek)の事例より

概要

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In recent years, PC industry in Taiwan has grow rapidly. Particularly, Taiwanese motherboard production makers have been No.1 in global market share since the middle of the 1990s. Facing global competition, a PC firm must develop adequate strategies in correspondence to its own environmental challenges. This paper explores how Asustek could grow rapidly and continue to remain in the position as a top maker. The findings indicate that Asustek considered "Time to Market" as the most important major strategic issue in business due to the short life cycle of products and technology. A fast technology integration strategy was very important to the success of business. Therefore, Asustek recognized the importance of fast technology integration and its correspondence to strategic issues. This paper showed that inter-firm connections and internal core knowledge were the foundation of its fast technology integration competence. As a consequence, it was able to convert from a fast follower into a fast designer. In addition, this paper also proposes a new inter-firm system, the cooperative system under contestable market.
2007-06-30