奈良市における訪日外国人旅行者の旅行背景・意識・行動の実態

概要

論文の詳細を見る
This study aims to investigate the travel backgrounds and attitude of the visitors from overseas as well as how Nara's tourism-related facilities and services are used and evaluated. Responses were obtained from 679 multinational visitors by questionnaires filled in at Chumon Gate of Todaiji Temple as well as at various overnight accommodations. Major findings may be summarized as follows: 1) Firsttime visitors on sightseeing tour of Japan tended to include Nara in their itinerary. 2) Major reasons to stay in Nara were their interest in and love for what this historic city can offer, while major reasons of a day trip to Nara were mostly on account of their tight tour schedule in Japan. 3) Some of their positive images of Nara were its history/culture, friendly people, nature/landscape, and tranquil atmosphere, while some of their negative images included a variety of attractions and shopping environment much to the disappointment of those involved in this sector of services. 4) Overall evaluation of the tourism-related facilities and services showed higher marks of the tourist information center and lower marks of the multinational signs and expository comments available at bus and tourist spots. 5) The differences of travel backgrounds, attitude, and use of tourism-related services were identified by nationality, age, gender, type of travel, and travel experiences.
社団法人日本家政学会の論文
2007-06-15