スウェーデン小売業の長期的動向(EC域外西ヨーロッパにおける産業の変貌,総合研究)

概要

論文の詳細を見る
Sweden underwent major changes in its industrial structure, including the retail industry, during the revolution in distribution that took place following the Second World War. Specifically, the 1960s witnessed the ousting of small retail stores in favor of new, larger establishments, and as a result the number of retail establishments shrank from 72,000 in 1963 to 49,000 in 1970. After a decade of little change, the number of retail establishments once again began to grow in the 1980s and at present the figure has recovered to 60,000. What are the factors behind these fluctuations? Why did the number of establishments decline? Why did it recover? As the result of probing these questions, we succeeded in extracting the following conditions as characteristics to Sweden's retail industry: (1) Although economies of scale are important, they are not everything. Swedish consumers are looking for good products, good service, and stores located nearby (2) Achievement of free competition (3) Existence of a strong self-help ethic (4) Social climate that puts the customer first (5) Success in the organization of independent retailers (6) Existence of powerful consumer cooperatives.
日本大学の論文
1993-05-20