企業とNPOのコラボレーション : わが国における新しい展開(特別論文:応用社会システム論)
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概要
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Since the so-called NPO law enforced in 1998, over 4000 NPOs have been certified. Because most of NPOs are immature and most of people have little understanding of NPO, the overevaluation and the underevaluation for NPO are intermingled in our society now. However, collaboration between NPOs and corporations has been growing especially these 5 years. We divide the collaboration relationships into 3 categories. (1) In philanthropic activities; 1) Donation (a case of Levi Strauss Japan and JCIE), 2) Volunteer (a case of Osaka Gas and plural corporations and NPOs), 3) Technical support through principal profession and technorogy (a cace of JAHDS). (2) In development of social services and goods (a case of Matsushita Electric and E&C, a case of IBM, a case of cause-related marketing). (3) In business tie-up (a case of NEC and kankyobunmei21, a case of Taiyonoie and Omron, Honda, Denso). We research some new collaboration and/or alliance cases, and find out new ways to collaborate to achieve their goals and contribute to society. Finally we point out some problems to be solved for making the collaboration work. For Businesses, they must understand the new concept of corporate citizenship and strategically operate the collaborative activities. For NPOs, they must have the attractive specific knowledge and network, and develop their management skill and social entrepreneurship for making the social innovation. For both of them, firstly, they should disclose information about their missions and activities for each other, and secondly we make effort to construct the intermediate NPO center in the community to match their operations.
- 2001-11-01
論文 | ランダム
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