CSRパースペクティブの転換
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概要
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The present paper deals with changes and shifts of perspective of corporate social responsibility, or corporate understanding of CSR. According to Frederick (1986, 1994, 1998a), the ways of thinking of CSR can be categorized into four types: CSR1 (corporate social responsibility), CSR2 (corporate social responsiveness), CSR3 (corporate social rectitude), and CSR4 (cosmos, science, religion). Basically, CSR1 prescriptively identifies the content of the social responsibility of the corporation as a social institution and the basis of its justification; CSR2 discusses how to effectively fulfill those various responsibilities; CSR3 judges ethical and social consistency in an organization's decision-making and other behaviors in relation to its social responsibilities. In CSR2 and CSR3, how to fulfill the corporate social responsibilities as a business organization and its quality are discussed. The changes of CSR1-2-3 can be understood as a series of transformation on a continuous line, while CSR4 accompanies a paradigm shift in the ways of thinking. CSR4, which has come under a rather strong influence of the science of complex systems, is characterized by breaking off from its corporate-centered point of view and a separatist or dichotomous viewing business and society. The present paper reveals the differences and shifts of CSR perspectives by comparing CSR4 with CSR1-2-3 as well as by considering the logic for the concept of CSR4. In other words, it deals with characteristics of four CSR perspectives and differences between CSR1-2-3 and CSR4. It, furthermore, develops Frederick's views and also refers to the scope and possibilities of CSR4 in irradiating corporate social responsibility phenomena.
- 日本経営学会の論文
- 2005-03-20
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