居宅介護サービス事業者の利用者確保に関する研究

概要

論文の詳細を見る
The objectives of this paper are to use the results of a survey of home care service providers to clarify the situation regarding how they find and keep clients and balance their budgets, as well as to determine those factors that affect how they find and keep clients. Using this as a basis, measures to find and keep clients efficiently and effectively are presented. As a result of analysis, it became clear that those home care service providers which have many workers, especially the existence of care managers, which begin providing services early, which offer multiple services, and which provide services to the outside of the public nursing care insurance system were better able to find and keep clients and acquire high profits. In addition, the narrower the service area of the provider the more clients were attacted, and there was also a tendency to acquire high profits. Therefore, with the uncertainties of the current care service market, rather than a strategy of expanding into new areas with an exectation of potential demand, a strategy of basing services in a limited area where it is certain that clients can be found and kept is a more effective management strategy to find and keep clients and secure profits, and also means that management resources can be concentrated on a specific area.
岩手県立大学の論文
2004-09-30