ブランドとデザインについての一考察 : ブランド向上のための「キャラクターデザイン」について

概要

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In recent years there is a boom of 'brand' issues in a large number of companies. Why do we have such a boom now? The one of thinkable reasons is in the fear to China and Korea who are going to catch up Japan in the near future. On the other hand if we could have a good corporate image, it would be possible to get more profit too. However, we do not know the certain way of brushing up a brand image, especially marketing people and designers in companies are likely not to have enough knowledge and skill. This report is to show some clues to the solution for design management.
2002-11-05