新旧服装ファッションに関する女性の識別行動

概要

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This paper introduces a method for studying the ability of women to determine the chronological order of apparel fashions as a function of age. Photographs of seven items of apparel were selected from issues of a typical fashion magazine, "S0-EN," published between 1979 and 1990. Panels of volunteers were asked to arrange the randomly ordered photographs into chronological order. Each panel consisted of women from the same age bracket, ranging from the late teens to the sixties. The orders provided by the panels were compared with the actual chronological order of the photographs and were analyzed using Spearman's rank correlation coefficient. The mean rank correlation coefficient for each panel group showed a tendency to decrease with higher age. The highest mean rank correlation coefficient value was that of the panel of women in their early twenties. Ambiguousness in discrimination increased with the older fashions. The discrimination ability of the younger panels was excellent, especially for recent fashions, and was notably good even for the older ones. Upon comparing the age of the panels with the date of publication of the fashion photographs, it seem slikely that a strong impression about apparel fashions is formed in the years from upper primary school to lower middle school.
社団法人日本家政学会の論文
1996-06-15