^[○!R]一九三一〜一九四五年化粧品広告にみる女性美の変遷

概要

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This article studies the changing image of the Japanese women's beauty in the cosmetics advertisements of woman's magazine "SHUHU-NO-TOMO" from 1931 to 1943. The image of Japanese Woman's portrays in cosmetics advertising had changed. to be young, natural, and healthy, because Japanese beauty was considered that they didn't look pale and white skin but had natural and young one. The data suggest that a real shift in the relationship between makeup and Japanese woman' image has occurred on cosmetics advertising in consumer society.
2004-07-31