Observations on the Marketing Strategies of Convenience Stores
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概要
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The business of convenience stores has been expanding remarkably these days in Japan. It has depended much upon young customers, because the operation system of convenience stores has been accepted as a part of the life and culture of the younger generation which tends to get tired of what they have and are always looking for something new. Then I will introduce the history of convenience stores in Japan and explore the operation and strategies of each store at the present in order to reveal the secret of the popularity of convenience stores among the younger generation. Moreover, showing the result of my survey on the business situation of convenience stores, I will reveal their strong points and weak points as well. Finally I will make some suggestions about how convenience stores should cope with the coming aging of society in Japan.
- 英米文化学会の論文
- 1998-03-31
英米文化学会 | 論文
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