能動的受け手像の探究 : カルチュラル・スタディズにおける経験的受け手研究の特質 (<課題報告>イギリスにおけるマスコミ研究)

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概要

• 論文の詳細を見る

• This thesis proves the characteristics of 'Empirical Cultural Studies' in England toward a conceptualization of active audience, and compares it with other approaches. This thesis was developed based on the articles of Stuart Hall and David Morley. At present, the subjects of active audience and audience activity are studied through various approaches. The first is uses and gratifications research, which has been studied since the 1940s. This approach traces the source of a receiver's activity to the psychological level, such as wants and needs. This activity is said to appear as the behavioral form of uses and gratifications which people derive from media. The second approach is that of cognitive psychology, which is a recently developed frame of analysis. It regards as the key concept which proves activity the concept of scheme and script, and proves that active behavior appears in the form of cognitive process. The third one examines the social influence of new media. This approach regards interactivity, which characterizes new information technology (or new media), as that which heightens the inter-activity between receivers or between receiver and sender. However, through the cultural studies approach, this thesis attempts to prescribe the activity of active audience by reading the text based on a definite social-linguistic code. Finally, in order to refine and integrate the concept of active audience, this thesis examines these four approaches.

• 日本マス・コミュニケーション学会の論文
• 1988-04-30

著者

• 児島 和人

  専修大学

• 児島 和人

  東京大学

関連論文

• 特集1・創立50周年に寄せて
• オーディエンス理論の現在 : メディア効果論、カルチュラル・スタディズ、ジェンダー論の対話(一九九八年度春季研究発表会)
• 世論調査の半世紀と今日的課題(四十周年記念講演記録)
• 世論調査の半世紀と今日的課題(記念講演要旨,四十周年記念大会,40周年記念特集号)
• マスコミ理論の再検討
• 6 マス・コミュニケーション理論の再検討
• 能動的受け手像の探究 : カルチュラル・スタディズにおける経験的受け手研究の特質 (イギリスにおけるマスコミ研究)
• 10 高度情報社会における情報行動
• 世代変動とジャーナリズム : 方法論的考察と分析試論(ジャーナリズム論を探る)
• 世論調査の正確性、多様性、倫理性 : 東京会議の主題と今後の課題(WAPOR東京会議)
• 珠玉の世論調査への期待

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