情報化と大衆文化

概要

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Recently, the area of mass culture has been undergoing rapid changes. As one of the causes of such changes, we can mention the penetration of new communication technologies. In order to describe the recent changes of mass culture, I took an approach from the two major aspects that caused these changes. One is the aspect of new communication technologies. The other is the aspect of how the contents of mass culture are changing by means of the new communication technologies. I pointed out some characteristics of the changes of mass culture. (1)Rapid increase of visual information, compared with printed information, (2)Enhancement of audio, (3)Connection of media, (4)Boundary between professional fields is getting blurred or disapearing, (5)Segmentation of audience-on the basis of professional interest and taste, (6)Movement from "receivers" to "users". At present, it is getting easier for the individual to have his own access to new communication technologies. We are facing the apperance of many media and channels which transmit mass culture. They are penetrating mass culture and as a result, the range of mass cultrue has greatly expanded. Now, it seems to me we have to search for a new expression to replace the word mass culture.
社会・経済システム学会の論文
1985-11-01