The Effects of Physiological Arousal and Unconscious Processing of Trait Words upon the Mechanisms of Social Cognition

概要

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Two experiments were conducted to examine effects of physiologicalarousal and unconscious processing of trait words on impression formation ofothers. It was predicted that cognitive complexity of others' impression woulddecrease in a high arousal state because attentional resource might be restrictedin such a state. Furthermore it was hypothesized that the priming effect of traitword processing would be facilitated in a high arousal state. In each experi-ment, subjects rated the impression of a hypothetical target person after theyprocessed hostile, neutral, or friendly words which were presented at a sublimi-nal level in either high or normal arousal state. Results of both experimentsmade it clear that the impression of the person was simpler and more extremein high arousal conditions. However, effects of unconscious priming were notfound in each experiment. These results were discussed in terms of constructsaccessibility' models.
東海学院大学・東海女子短期大学の論文