幼稚園児の母親の子ども服購買行動

概要

論文の詳細を見る
We studied to confirm the actual condition of mother's buying behavior for children's clothing and the relationships between the behavior and their life styles and places of residence with the questionnaire survey at Tokyo and Ibaraki in 2001. Thirty-nine items of 94 questionnaires in Tokyo and 112 ones in Ibaraki were analyzed by cross tables and factor analysis methods. Main Results were as follows. 1. Mothers mainly used the department stores, the specializing stores, and the super markets in two areas. But the use degree was different significantly. 2. Eighty percent of mothers bought their children's clothing accepting their children's opinions as the need arose. 3. Mothers thought durability, easy to deal with, easy to put on and take off clothing, high efficiency of textiles and to be economical important in the two groups. The results of factor analysis did not show the differences between the two groups. 4. Life-styles were similar to two groups in average scores. Mothers were interested in fashion and new matters and sociable and thought that customs were important. They did not keep account book, rearrange their rooms, and make their children's clothes and small articles. But we thought that the consciousness structures on life-styles were different with two groups, because the different factors were extracted respectively by the factor analysis. 5. The correlation analysis of factor scores showed that the buying behavior were slightly relevant to the life styles.
実践女子大学の論文
2004-03-25

幼稚園児の母親の子ども服購買行動

スポンサーリンク

概要

著者

関連論文

スポンサーリンク