競争戦略論の断層 : positioning school と resource based view の存在論的, 認識論的対立 (柳原範夫・筒井清子名誉教授定年御退職記念号)

概要

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There have been two main school in the academic world of competitive strategy for more than twenty years. The two are positioning school and resource based view (RBV). Apparently they are complementary to each other on both the objects of the analysis and the areas which explain. But trial to merge the two theories has never initiated. What makes this odd situation? In the search of the answer, we find that they have quite opposite ontological and epistemological assumptions. Although we need to stop the gaps between the two theories to merge, it is almost impossible to execute. A realistic way to create an integrated frame work of competitive strategy is extend RBV toward the external environment of a firm.