非言語的コミュニケーションの説得効果

概要

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This experiment was designed to explore how nonverbal communications influenced on the effects of persuasions. These nonverbal communications that were treated in the experiment were eye gaze, trunk lean, body orientation, and physical distane. Each of these nonverbal communications had two levels. The experiments were composed of 16 conditions and done in the situations where a persuader and a persuadee faced each other, sitting respectively on the chair. The subjects were 294 male undergraduates : of these 6 were persuaders and 288 were persuadees. There were 18 subjects per exprimental condition. The message were delivered by a persuader. Its topic was that reading a comic picture book is more useful in our life. The persuasional effects in nonverbal communications were measured with the opinion change of each persuadee. The main results were as follows ; 1. When there is eye gaze in the persuasional situations, the direct orientation had persuasiveness more effecctive than the 45 angle orientation. 2. When eye gaze is not in the persuasional situations, the 45 angle orientation had persuasiveness more effective than the direct orientation.
岡山理科大学の論文